Star Tribune from Minneapolis, Minnesota • Page 5

Powers MinrtMpoHt Star and Tribune Jum 4,1985 -rr Dayton's Donaldsons Ntcoflet Av. Powers Minneapolis lis Marquette Av. Continued from page 1A ter-line home and bath accessories. Snyder said the acquisition will put Donaldsons into six new shopping centers, four of which lie in growing, second-ring suburbs. "From an operating standpoint.

It gives us the opportunity of further enhancing our position in the marketplace to become a part of those (outlying) shopping centers further out from the core of the city 'than any of our other stores," Snyder said. "They're experiencing tremendous growth." TJonaldsons would annex Powers stores at Northtown center in Blaine, the Burnsville and Eden Prairie centers and Maplewood Mall in suburban St Paul. The other stores are located at Knollwood Plaza in St Louis Park and in the Highland Park neighborhood of St Paul. What's the connection between producing corn Opuspf-j 2nd Av.S CO more muscle in the Twin Cities, where it runs a long second behind Dayton's with more than $120 mil lion In estimated 1984 sales. By com parison, Dayton took in an estimat ed $580 million from its 16 stores in the Twin Cities.

Powers' revenues were estimated at about $50 million. Minneapolis Star and Tribune Other competitors include J.C Pen ney, with 10 Twin Cities stores, and Sears, Roebuck Co. with five. (USPS351-200) (ISSN0744 5458) (4 (5850) Snyder said the Powers stores will Published Sunday through Saturday by the MnrtMpoU Star and Tribune Company, a drvcl0CorMBdaCorryM25PortlanrJ Av Mnneepoas Minn 55488 Other nawa offices In Rochester Oukitti St. Paul Washington DC be remodeled on a staggered sched ule.

The merchandise mixture will be expanded to a point where he expects to double sales volume at certain stores by adding products aimed more at young suburban fam Roger Parkinson Pubsshsr and President Norton Armour General Counsel' John Dennison Vice President, Labor Relations Nicholas Eian Vice President. Administration Bruce Oenamer Vice President: Busmen Manager John Grleman Controller James Jerow Vice President, Advertising' Joel Kramer Executive Editor James Mldtbo Circulation Director Hazel Relnhardt Research Director ilies and singles without alienating current customers. Star and Tribune map Donaldsons operates stores at Rose-dale in Roseville, Southdale in Edi-na, Rldgedale in Minnetonka, Brook-dale in Brooklyn Park, City Center, and in downtown St Paul and Rochester, and Waterloo and Cedar Falls, Iowa. Retail analysts had speculated that Associated Dry Goods, which has restructured its businesses in the past few years, wished to sell Powers because it has no other units in the region that Powers could merge with. Powers generates about 1 percent of Assoclated's revenues.

John Toler, president of Powers, could not be reached for comment Three weeks ago, Allied confirmed that it was negotiating with Associated for the sale, a move that analysts said made sense. "From a geographic point of view it would be difficult to consolidate Powers into one of (Assoclated's) existing department stores (in the West or East)," said D. Richard Nelson of Duff Phelps in Chicago. "It could probably be merged quite nicely under the Donaldsons umbrella." Associated operates such retail companies as New York-based Lord Taylor, Los Angeles-based J.W. Robinson, Caldor discount stores, based in Connecticut, and about 12 regional department-store chains.

Snyder of Donaldsons said, "We worked feverishly in the Twin Cities to Justify the planned acquisition." The acquisition will give Donaldsons "I think they (Powers) appeal more to a more traditional customer," he Home delivery ratea in Twin Ones cat 372-4343 said. "I think we (Donaldsons) appeal to a more 'contemporized' cus tomer. They're basically geared to ready-to-wear. Daily single copy 35 cents si northern one-third and port ions of southeastern and southwestern Mameaota. Mas subscriptions: Monday through Saturday $83.20 par year (52 weeks) in a 32-county area deluding the Twin Cities and extending out 80 to 120 mtes.

Si 14.40 par year (52 weeks) in the balance of Minnesota and all other steles Mat eubeenpoons: Sunday $38 per year (52 weeks) in the southern'lwo-thirda of Minnesota, $49 40 per year (62 weeks) in the northern one-third of Minnesota and a other states. Special rates for subscriptions in Canada, US possessions and foreign countries Detailed rates on request Second class postage paid at Minneapolis Minn. Send addresa changes to Star and Tribune 425 Portland Av Minneapolis Minn 55488 Snyder added that the larger selling base will let Donaldsons spend more to promote Itself. "We will be enhancing our advertising campaign in the Twin Cities," he said. "Currently we believe our exposure should increase by 25 to 33 percent, based on our planned expenditures.

It's going to allow us to get our message across to numerous additional households." The Associated Press is entitled exclusively to republish all local news printed in this newspaper Cowles Media Company John Cowles, 1898-1983, Founder David Krutdenier ChairrnanDavM Cox President Roger Parkinson Executive Vice President WW W. I How to buy and how to build a business with no cash, no risk, no payments Gordon Bizar. renowned self-made millionaire. Chairman of the California State Task Force on the Regulation and Taxation of Small Business. President of the International Business Network is committed to making the benefits of the tree enterprise system more accessible to everyone.

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